Our job as a UI designer is to lead the audience to take the action that we want them to take like selling a product or business or service. Using psychology rules is an important way to achieve that goal.
Let’s discuss some important psychology principles which every web designer should know.
| Mirror effect
The Mirroring Effect is the behavior in which one person subconsciously imitates the gesture, speech pattern, or attitude of another.
While mirroring can be used as a manipulative tactic for achieving selfish, devious, or damaging purposes we can use it as a tool for our website’s growth.
Mirroring helps to set the mood of the audience by placing similar images or videos in the design.
for example, if you want to set a happy mood for the audience, you can place images showing happy people in it. This helps people naturally getting into the mood without even thinking about it.
This is a perfect way to put them into the mood to convey our message.
| Social validation for taking decisions
Social validation is a psychological phenomenon where one or more passive individuals follow or conform to the actions of others within a group.
Before taking a decision, people unconsciously look at what others are doing in the same situation. People use other people’s choices as a shortcut to take the decision.
We can use this while designing our website by placing many social proofs about the services our website is giving.
Testimonials, Logos of famous companies we work with are some forms of social validation proofs which we can place on our websites.
By telling the audience that other peoples are satisfied with our website will help to build trust and use our service
|Pychology of colors
Colors play an important role in conveying the message and creating a certain mood. Colors even influence the decision people make.
Given that 90% of snap judgments are influenced by the psychological effects of color alone, it’s important to know the emotions represented by each color.
Colors should be used in such a way that it increases brand recognition, highlighting important website elements and influencing people to stay on the website.
In short, colors are the best way to set a good first impression.
At first, it might be a huge work to choose the perfect colors for your website but after gaining some basic knowledge about the science behind color psychology, it will be a walk in a park for you.
